ROI-Driven Email Marketing
ROI-driven email marketing focuses on delivering measurable results by targeting the right audience with personalized, relevant content that drives conversions. The goal is to maximize the return on investment by using strategies that improve open rates, click-through rates, and overall engagement, while minimizing costs.
- Segmentation
- Personalization
- Automation
- A/B Testing
- Analytics and Reporting
Type
How our email marketing service can help grow your revenue
Combining email marketing with conversion rate optimization (CRO)
Combining email marketing with conversion rate optimization (CRO) creates a powerful strategy for not only driving traffic to your website but also ensuring that email recipients take the desired actions, like making a purchase or signing up for a service.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our email marketing services?
When you partner with Type, you’ll gain access to our full range of email marketing services. These services are designed to optimize every facet of your paid advertising, including:
Pages
Emails
Personalized Email Campaigns:
Using segmentation and personalized content in your emails ensures that the right message is delivered to the right person. This leads to higher engagement and increased chances of conversions. By aligning email content with user behavior (e.g., abandoned cart reminders or personalized offers), you can target users when they’re most likely to convert.
Pages
Optimized Landing Pages
After clicking through an email, users land on your website. CRO focuses on optimizing these landing pages to make sure they are clear, engaging, and drive action. Elements like a compelling call to action (CTA), minimal distractions, and easy navigation increase the likelihood of conversion.
A/B Testing services
Both email marketing and CRO benefit from A/B testing. In email marketing, you can test subject lines, copy, or design. Similarly, with CRO, you can test different landing page elements. By testing and refining both email content and landing page design, you improve the entire user journey, maximizing conversions.
Emails
Behavioral Trigger Emails
Implementing behavioral triggers like welcome emails, follow-ups, or re-engagement emails ensures that users receive relevant communications based on their actions, such as completing a purchase or abandoning a cart. These emails are designed to nudge users towards completing the conversion process.
Creating Success
What makes our email marketing services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why email marketing can bring in the numbers
78%
ensured that you send the right message to the right person, increasing the chances of engagement and conversions.
100%
direct communication leads to higher engagement and faster response times.
96%
clear metrics (like open rates, click-through rates, and conversions), so you can easily track the effectiveness of your campaigns and adjust strategies accordingly
FAQ
FAQs about email marketing
Looking to learn more about email marketing for your business? Browse our FAQs:
Email marketing is the practice of sending targeted emails to a group of recipients with the goal of promoting products, services, or building relationships. It involves creating valuable content to engage users and encourage actions like purchases, sign-ups, or website visits.
Building an email list can be done by offering incentives (e.g., discounts, free resources) in exchange for sign-ups, using opt-in forms on your website, or running campaigns that encourage users to subscribe. Always ensure your list is made up of individuals who have expressed interest in your content.
The frequency of email campaigns depends on your business and audience. For some, weekly or monthly emails are enough. The key is consistency—too many emails can overwhelm your audience, while too few may lead to disengagement. Monitor performance and adjust based on audience response.
A successful email campaign involves personalized content, a strong subject line, a clear call to action (CTA), and an engaging design. Testing subject lines, layouts, and sending times, along with analyzing open and click-through rates, will also help optimize your campaigns.
Promotional emails aim to promote products or services, such as sales or special offers. Transactional emails, on the other hand, are sent in response to a user’s action, like a purchase confirmation, order update, or password reset. Both types are important in email marketing, but they serve different purposes.
The success of an email marketing campaign is typically measured by metrics such as open rates, click-through rates (CTR), conversion rates, bounce rates, and unsubscribe rates. These metrics help determine the effectiveness of your emails and guide future improvements.
Yes, email marketing can be automated. Automation allows you to send triggered emails based on user behavior, such as welcome emails, abandoned cart reminders, and follow-up sequences. This ensures timely, relevant communication with minimal effort.
To avoid the spam folder, ensure your emails come from a reputable sender address, use a clean list of subscribers who opted in, avoid spammy language (e.g., “Free!” or excessive exclamation marks), and include a clear unsubscribe option. Regularly clean your email list to maintain engagement and credibility.
Yes, email marketing remains one of the most effective digital marketing strategies. It allows direct communication with an interested audience, provides measurable results, and offers high ROI. As long as emails are relevant and personalized, they continue to be a powerful tool for engagement and conversion.
To reduce unsubscribe rates, ensure your content is relevant, valuable, and not too frequent. Offer clear options for users to manage their email preferences and make sure your emails are visually appealing and easy to read. Provide incentives, like exclusive offers, to keep subscribers engaged.
