ROI-Driven conversion rate optimization
focuses on maximizing the return on investment by turning website visitors into customers or leads in the most cost-effective way. It combines data-driven strategies and user-focused improvements to ensure every element of your site contributes to achieving measurable business goals.
- User Behavior Analysis
- A/B Testing
- Landing Page Optimization
- Improving Page Load Speed
- Mobile Optimization
- Simplifying Forms
- Social Proof and Trust Signals
Type
How our paid CRO service can help grow your revenue
Benefits of CRO
- Higher ROI: By converting more visitors, CRO maximizes the return on your existing marketing efforts without needing additional traffic.
- Improved User Experience: A well-optimized site is easier to navigate and more enjoyable for users, building trust and encouraging repeat visits.
- Better Insights: CRO provides valuable data about your audience’s preferences, helping refine future strategies.
- Sustainable Growth: Small incremental improvements in conversion rates can lead to significant long-term growth in revenue and engagement.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our CRO services?
When you partner with Type, you’ll gain access to our full range of CRO services. These services are designed to ensures that every optimization effort is aligned with measurable financial goals, delivering results that matter for your business.
Optimization
services
services
Optimization
Landing Page Optimization
- Clear Value Proposition: Ensure the landing page immediately communicates why the visitor should care about your product or service. Use concise, benefit-driven headlines and subheadings.
- Focused Design: Eliminate distractions by creating a clean, visually appealing layout that highlights the main call-to-action (CTA). Use whitespace effectively and guide the visitor’s eye toward the conversion goal.
- Strong CTAs: Include prominent, action-oriented buttons with clear language like “Get Started,” “Sign Up Now,” or “Learn More.” Test different colors, placements, and wording to see what drives the most clicks.
services
Speed Improvements services
- Faster Load Times: Page speed is critical, as slow websites lead to higher bounce rates. Compress images, use caching, and minimize code to ensure pages load quickly.
- Immediate Feedback: Provide quick responses to user actions, such as button clicks or form submissions, to prevent frustration and abandonment.
- Mobile Speed: Focus on optimizing for mobile users by ensuring pages are lightweight and load seamlessly on various devices.
services
Mobile Optimization services
- Responsive Design: Use layouts that adapt to different screen sizes, ensuring usability on mobile, tablets, and desktops.
- Thumb-Friendly Navigation: Make buttons, links, and menus easy to tap with a thumb. Ensure the design doesn’t require pinching or zooming.
- Fast Checkout Processes: Simplify forms and payment options for mobile users. Offer auto-fill options and mobile payment integrations like Mpesa, Airtel Money, Flutterwave, Google Pay or Apple Pay.
Social Proof and Trust Signals
- Customer Reviews and Testimonials: Display authentic reviews or testimonials prominently on your website, particularly near CTAs or on product pages.
- Case Studies and Success Stories: Share detailed accounts of how your product or service has helped other customers, including data or visuals that demonstrate tangible results.
- Security Badges and Guarantees: Include icons for secure payment processing (e.g., SSL badges), money-back guarantees, and certifications to build trust and confidence.
Behavioral Data Analysis
- Heatmaps: Use heatmap tools to see where users click, scroll, or hover most often on your site, highlighting what draws attention or causes confusion.
- Session Recordings: Replay user sessions to observe how visitors navigate your site, identifying pain points like confusing layouts or broken links.
- Exit Intent Triggers: Analyze when and why users leave your site, and implement strategies like exit-intent popups to re-engage them.
Creating Success
What makes our CRO services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
88%
converting more visitors without increasing traffic costs, your profitability grows.
100%
conversion-focused website is often more intuitive and engaging, leading to improved customer satisfaction and loyalty.
92%
improvements in conversion rates can lead to significant revenue growth over time.
FAQ
FAQs about Conversion Rate Optimization.
Looking to learn more about paid search management for your business? Browse our FAQs:
CRO is the process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It focuses on turning existing traffic into leads or customers.
CRO helps maximize the value of your website traffic by improving the effectiveness of your site in converting visitors. This reduces customer acquisition costs, increases ROI from marketing efforts, and drives sustainable business growth without needing to increase traffic.
CRO can focus on a variety of conversions depending on your goals, such as:
- Purchases (eCommerce)
- Lead generation (form submissions)
- Newsletter sign-ups
- Account registrations
- Downloads (eBooks, whitepapers)
- Clicks to key pages (pricing, contact, etc.)
SEO (Search Engine Optimization) focuses on driving more traffic to your website by improving your visibility on search engines. CRO, on the other hand, focuses on optimizing the experience of your website to convert that traffic into leads, customers, or actions.
- Conversion Rate: Percentage of visitors completing the desired action.
- Bounce Rate: Percentage of visitors leaving the site without interacting.
- Click-Through Rate (CTR): Percentage of users clicking on a link or CTA.
- Time on Page: How long visitors spend on a page.
- Abandonment Rate: Percentage of users leaving before completing a process (e.g., checkout).
Results from CRO vary depending on the scope of optimizations and traffic volume. Initial improvements might be seen within weeks after implementing changes, but meaningful, long-term results usually require consistent testing and iteration over a few months.
Yes, CRO is highly beneficial for small businesses. It ensures you make the most of your existing traffic, increasing conversions without needing a large budget to drive new visitors. This efficiency is especially valuable for businesses with limited resources.
A/B testing is a fundamental part of CRO. It allows you to test two versions of a page or element (e.g., headlines, buttons) to see which performs better. This helps make data-driven decisions and implement changes that directly improve conversion rates.
- Making changes based on assumptions instead of data.
- Testing too many variables at once.
- Ignoring mobile optimization.
- Neglecting user experience in favor of aggressive CTAs.
- Not testing long enough to collect statistically significant results.
Start by analyzing your current conversion rates and identifying pages or steps in your funnel with high drop-offs. Use tools like heatmaps and analytics to gather insights. Test small changes first, like improving CTAs or simplifying forms, and iterate based on results.
No, CRO is an ongoing process. User behaviors and expectations change over time, as do competitors and market trends. Continuous testing and optimization are necessary to keep improving results and staying ahead.
Effective CRO enhances customer experience by making websites easier to use, improving navigation, and reducing friction in the user journey. This not only increases conversions but also boosts customer satisfaction and loyalty.
While some technical skills (like using analytics tools or running A/B tests) can help, many CRO tools are user-friendly and designed for marketers and non-technical users. Collaboration with developers or CRO specialists can also fill gaps in technical expertise.
Yes, CRO principles can be applied across industries, from eCommerce and SaaS to non-profits and service-based businesses. Any organization with a website and clear conversion goals can benefit from CRO efforts.
